Lazer Star Lights News

Our newest video features a Jeep Wrangler off-road and on-road. [youtube]http://youtu.be/B2RVL3JZ424[/youtube] This Jeep Wrangler is equipped with a 50 10-watt Discovery Roof bar. Its a perfect fit. The Jeeps bumper is outfitted with a 26 Endevour 3-Watt Double Row Racer Special with one row in bright white light and one in amber, perfect for reducing glare in foggy conditions. Wheelin just got a lot more exciting. Dont let the sunset slow you down. Give your Jeep the Power of Light. Lazer Star.

Lazer Star is happy to announce our participation in the 2012 LeMans Showcase. Parts Unlimited and Drag Specialties are holding their Bi-Annual Dealer Show in their Sparks Nevada Distribution Center this weekend. This is an invite-only show, which provides an intimate atmosphere and a great captive audience. All the booths are small (10x10) and it is a day show event with mixers and meals over a total of three days. Lazer Star Lights is showing off our super popular NEW products at the RENO Showcase this weekend, including our Black Anodize finish Point XS & Micro B in amber or red LED, and also our popular Vizor lights in black finish with both Halogen and LED options," said Marketing Manager Suzi Scott-Cusimano. "If you are a Drag Specialties or Parts Unlimited Dealer, we hope to see you there. We are offering added discounts to those in attendance, so be sure to stop by and say Hi! We'll be back with a show report next week!

Check out our newest video, featuring our Yamaha Rhino riding the Pismo Dunes. [youtube]http://www.youtube.com/watch?v=3wzQ6ghRMzo[/youtube] This Yamaha Rhino features the Discovery Series LED Light Bar, with a roof-mounted 42-inch 10-watt combi beam to give a superior flood and spot light and really light up the face of the dune. The Rhino's bumper is equipped with the Endeavor series 2x2 LED Flood Lights that fill in the darkness of the terrain along the sides. To top it off, the Rhino stock headlamps are upgraded with Lazer Star's HID conversion kit. Give your UTV a custom upgrade and give it The Power of Light: Lazer Star.

The well-known and incredibly talented Russell Mitchell, owner of Excile Cycles, has recently endorsed Lazer Star's Micro-B billet lights as his go-to head and tail lights. Russel is a renowned motorcycle builder for over a decade, and has been featured on the Discovery Channel for his work. We are VERY excited about this partnership! "We choose to manufacture almost every part on our motorcycles, EXCEPT when someone else gets it just right," Russel said, "The Lazer Star Micro Bs make the perfect stealthy, stylish, functional tail-lights or turn signals and they are available without chrome plating!" Check us out on the Excile Cycles pagehere.

{Russell}

{Micro B's onFat Tracker}

{Dennis, Ron, and Pat at the Industry Party}

We returned home from an exhausting and incredibly fun weekend at the Indianapolis Dealer Expo on February 20th, and we are just now starting to recover from the busy weekend.

{Lazer Star booth at the Indianapolis Dealer Expo}

We had a super successful show this year, and our Free Beer Party was a hit as usual! We had over 300 attendees stop by to hear all about Lazer Star Lighting products, particularly our new, extensive LED light bar line.

{Bryan Buckhannon's Can Am Commander in the Lazer Star Booth}

We would like to thank Bryan Buckhannon for bringing his 4-time GNCC winning Can Am ATV and UTV to represent in our booth. Also a big thanks to Chuck and Brian at R&R Marketing for helping us at the booth and making some fantastic introductions.

{The team at Lucas Oil Stadium, where Superbowl 2012 was!}

INDY 2012 was the best yet for Lazer Star and we are really excited for the upcoming season!

The Philadelphia Auto Show was January 28 - February 5, 2012, and one of our sponsored cars was featured at the show! This Kia Optima Hybrid is outfitted with our Discovery 10-watt, 24-inch LED light bar. The light bar is installed behind the bumper grille to provide stealth lighting - can you see it? Pretty sneaky.

{at thePhiladelphia Auto Show}

We just got word that we have been selected as a 2012 Nifty 50 award winner by the editors of Powersports Business! Our Endeavor LX LED light bar racer special was the product selected. The full list of winners will be announced in the Feb 13, 2012 issue of Powersports Business, and in their booth at the Indy Dealer Expo. LX LED is quickly growing in popularity throughout the racing community, from trophy trucks to dirt bikes and UTVs. The superior quality of light and durability are a perfect fit for the conditions of off-road racing.

• Stable reliable light source, no bouncing beam
• High color temp for superior visibility
• Durable aluminum housing
• Universal mounting system for seamlessadaptability
• Instant on, no warm up
• Racer Special; white to amber switching in a single housing
• Available in white or amber LED.

Lazer Star introduces new LED light bar series Off-road vehicle lighting showcases latest in LED Technology February 10, 2012 (Paso Robles, CALIF) - - - Lazer Star has released a new series of LED light bars for off-road vehicles. Outfitted with the newest Cree LED technology, each light bar in the LX LED series is IP68 rated meaning that they are completely dust-tight and watertight as well as 8.6g shock-resistant. Each light has a polycarbonate lens, slide track mount, and DC 9-32V input. The LED light bars are low-draw with no hot spots. We stay on top of the market and we are offering the latest and greatest in LED technology with this new product line, Ryan Paine, Vice President of Business Development said. We manufacture our lights to operate at the best possible rate to maximize the ratio between low draw and high output. Lazer Star offers a range of light bars to suit a variety of needs, from the everyday driver, to the off-road enthusiast, to the racer. The three bars in the LX LED Light Bar Series are named as a tribute to the U.S. space shuttle program:

• Atlantis: a single row of 3-watt lighting in a compact 1-3/4 profile. The light offers 300 lumens per LED, and lengths range from 6 42. The Atlantis bars are ideal for ATVs, full-time street, and recreational vehicles.
• Discovery: a single or double row of 10-watt lighting, the Discovery produces 1,000 lumens per LED. Lengths are available from 6-50. The Discovery is ideal for racing vehicles and serious off-roaders.
• Endeavor: a 3-watt, double-row light bar with a compact 2-3/4 profile. The Endeavor produces 300 Lumens per LED, and lengths range from 4-42. The Endeavor 2x2 is ideal for on-road driving for trucks and motorcycles.

The LX LED light bar series are used for racing, motorcycles, Jeeps, trucks, SUVs, ATVs, side-by-sides, and quads. They come in a variety of lengths, sizes, and wattages to meet all off-and-on-road needs. What makes us stand out is we offer a full line of LED products not just one or two LED options, said Paine. The Lazer Star LX LED light series was designed in Paso Robles, California. Each light bar is protected by extruded aluminum housing, which dissipates heat, and a shatterproof polycarbonate lens. While Lazer Stars main market is off-road and racing enthusiasts, what originally put them on the map when they started in 1992 was the safety that their lighting products provide. Its products provide so much light that they make night driving significantly safer. Lazer Star was founded in 1992 and is a family-owned and operated company. It started out to support the Scotts family hobby, riding sand dunes. Vice President Ron Scott launched his father Pats idea with little more than a magazine ad and a desk in the corner: the 50-watt bullet-style light was the first product made, and the line naturally evolved from there to include over 300 variations. In 2003, Lazer Star broke off from the parent company. As of June of 2008 the company has been located in Paso Robles, Calif., a place where the family had vacationed for 40 years. Since then, they have continued to grow and have expanded their product line. The newest expansion is with the LED light bar line, which showcases the latest in lighting technology. They have also expanded their staff and in January 2012, teamed up with R&R Marketing Consultants, Inc. Lazer Star is looking forward to an exciting and prosperous year with this new team of established salespeople.

As we mentioned in our last post, at the end of last week we met with our new sales team, the crew at R&R Marketing Consultants. They came from the midwest, the western states, and Canada to visit our Paso Robles, CA headquarters and learn about all that Lazer Star has to offer. "It was a very successful couple of days. We received lots of feedback from the R&R team," saidRyan Paine, VP of Business Development. "They brought up new product suggestions that we are very excited and eager to work on." The R&R team arrived on Thursday evening, and we treated them to a light demo show. We took them out in a number of our vehicles and they explored the back roads of Paso Robles at night."They were blown away by the amount of light output coming from our products," said Ryan. Some of the vehicles R&R got to drive:

Our Rhino is fitted with our 40-inch Discovery LX LED light bar, as well as two 2x2 Endeavor spot beams.

Our purple golf cart is outfitted with a 33-inch Atlantis Light Bar and our LED turn signals

Our SUV (a GMC Envoy) is outfitted with a 20-inch Discovery LX LED Light Bar

  We are excited to announce that Lazer Star has teamed up with R&R Marketing.They are bringing a fantastic group of salesrepresentativeswho will be selling our products on the West Coast, the Midwest, and Canada! R&R has been in the business of representing a variety of clients in the automotive aftermarket since 1979. They are known as some of the best sales reps in the industry, having won numerous SEMA Rep of the Year Awards and other industry recognitions. "We spoke to several different firms and R&R just presented themselves as the best," said Lazer Star VP of Business Development, Ryan Paine. "They know how to get the product in front the of the customer base, and they have the contacts and abilities to help expand our automotive segment. We are currently well-known in power sports, but have room to grow in the truck and off-road market." The sales team is coming to town this week for light demos and sales meetings. We will be taking them out on the back roads of Paso Robles in vehicles outfitted with Lazer Star lights to give them hands-on experience "lighting up the night." The new representation is a perfect fit for Lazer Star's new line of LED light bars for off-road trucks, Jeeps, ATVs, quads, and side-by-sides.